McBride got mo’ innovations

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Nettwerk Records boss and VMA ALUMNI, Terry McBride has helped to serve up yet another creative and progressive idea unto the current digital age of the music industry. The Vancouver Sun reports that McBride along with “Radiohead manager Brian Message’s company ATC Music and the MAMA Group to launch a new music model aimed at giving emerging artists an alternative to record label contracts. Unlike traditional record label deals, the Polyphonic model will leave copyright in the hands of the artists. Polyphonic will fund the artists’ venture in a joint deal that would see both sides share in the profits from the music and tours.”

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