Postmedia providing $40M of advertising to Indochino for cut of revenue

0
2100

Photo Indochino.com

VANCOUVER – Postmedia Network Inc. has struck a deal with Indochino to provide $40 million of advertising to the custom clothier in exchange for an undisclosed portion of its revenue in the Canadian market.

Postmedia’s print and digital brands include national and regional newspapers such as the National Post, the Vancouver Sun, the Ottawa Citizen and the Calgary Herald.

As part of its agreement with Vancouver-based Indochino, Postmedia (TSX:PNC.B) will also have the opportunity to buy discounted shares of Indochino if the company goes public.

It isn’t the first time Postmedia has exchanged advertising with a company for a cut of its future revenue.

In 2016, Mogo Finance Technology Inc. signed a three-year agreement for at least $50 million of promotional commitments from Postmedia in exchange for a percentage of revenue and rights to buy stock (TSX:MOGO) in the digital financial company.

SHARE
Previous articleSewer fee increases to jack up price of new homes
Next articleNorth Vancouver mayor pushes for Burrard Inlet rail link
News from © The Canadian Press, 2018. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.