Here’s how Bike to Work Week solved its identity crisis

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The organization that plans Bike to Work and School Week in over 50 communities across the province has rebranded to be more inclusive.

Bike to Work BC Society has changed its name to GoByBikeBC because “each year more and more people told us they were retired or work from home, but wanted to participate in Bike to Work Week,” says GoByBikeBC Board president Taylor Bachrach.

Then along came Bike to School and our brand started to feel too restrictive. We want to help people discover the joy of using their bicycles for everyday transportation, no matter what their destination,” Bachrach says.

Vancouver company Toolbox Design created the new name and logo.

“We strove to create a brand that was both clear and full of new energy – kind of like the simple joy of riding everywhere, says Toolbox Design’s president, James Ducommun. 

GoByBikeBC says the event name, Bike to Work and School Week, will remain the same at least in the short term but all cyclists are invited to participate regardless of their destination. It should be easier than ever to cycle in Vancouver as the Mobi bike share program is expanding to Strathcona and Commericial Drive this summer.

Bike to Work and School Week is May 28 to Jun 3, 2018 and 14,550 Vancouverites participated in 2017. This year the grand prize is a cycling trip for two to Portugal sponsored by Exodus Travels.