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What's up with the 'Justin's Massage' posters showing up around town?

A number of interesting posters advertising 'Justin's Massage' went up on various telephone poles around town this week. The ads show a guy's face (presumably Justin), the words 'Justin's Massage', and a telephone number. 778-302-5612.

A number of interesting posters advertising 'Justin's Massage' went up on various telephone poles around town this week.

The ads show a guy's face (presumably Justin), the words 'Justin's Massage', and a telephone number. 778-302-5612.

I spotted this one below on the corner of Cambie and 19th Ave and called the number to see if Justin might be interested in speaking with us about his creative marketing strategy. I'm sure you're interested in knowing if this is a real massage business or some sort of prank, or viral campaign for something other than a guy who gives massages. If it's the former, how many people have booked massages since the postering campaign started?

 Justin's Massage poster on the corner of Cambie and 19th AvenueJustin’s Massage poster on the corner of Cambie and 19th Avenue (V.I.A.)

Nobody picked up when I called but the outgoing message seems to be for an actual massage business:

"Hi, you've reached Justin's Massage. Please leave a message after the tone, or sending me a text message at this number. I look forward to meeting you soon."

I hung up and sent a txt message.

More to come.