Herschel Supply Co. opening first store in Gastown

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Backpack and luggage company Herschel Supply Co. says it is opening its first bricks-and-mortar store in Vancouver’s Gastown district.

The company says the 5,000-square-foot space in a heritage building near the waterfront will have its grand opening on Saturday, June 16.

The opening represents a change in direction for Vancouver-based Herschel Supply, which has been selling its brightly coloured bags, jackets and hats online and in retail shops such as Hudson’s Bay and Nordstrom’s.

Lyndon Cormack, who founded the brand in 2009 with his brother Jamie, says the store will show customers what the brand is all about: “exploration, innovation and storytelling.”

It will include a family of figurative sculptures and video screens showing store guests “parallel realities” in locations around the globe.

The company says its products are sold in more than 70 countries and it has over 200 employees in Vancouver, New York, Los Angeles, Shanghai and Hong Kong.

Herschel takes its name from a tiny hamlet in Saskatchewan where the Cormack brothers’ great-grandparents settled from Scotland.