To mark the 50th anniversary of the iconic Big Mac sandwich, McDonald's Canada is joining in a global celebration to launch the first fully food-backed global currency the MacCoin.
Beginning Aug. 2, MacCoins will make their debut in Canada and in more than 50 countries globally. Each coin is redeemable for one Big Mac at participating restaurants around the world.
Photo courtesy McDonald’s Canada
Canadians can get their hands on some of the limited edition coins by entering the #BigMac50 contest on Twitter @McDonaldsCanada, from Aug. 2 to Aug. 8 and sharing why they love the Big Mac.
Coins are not being distributed with purchase in Canadian restaurants.
The MacCoin is drawing inspiration from The Economist's Big Mac Index – a measure of global purchasing power.
After 50 years, the Big Mac continues to be one of Canada's favourite menu items. In fact, sales of the Big Mac continue to increase every year. As the company evolves its menu to cater to guests' changing tastes, the MacCoin is here to celebrate its namesake as one of McDonald's most classic menu items.
“As one of the most well-known and iconic McDonald's menu items – and business driver – around the globe and in Canada, the Big Mac deserves the celebration that the coin evokes,” said Jeff McLean, Chief Financial Officer, McDonald's Canada. “The fact that in 50 years, the Big Mac has become so universally recognized it's used to measure the purchasing power of international currencies is pretty remarkable.”
