Kit and Ace is steering itself in a new direction without its co-founders, Shannon and J.J. Wilson.
The Vancouver-based bike-friendly clothing brand says the wife and son of Lululemon Athletica Inc. founder Chip Wilson are no longer involved in the company that they created in 2014.
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Kit and Ace says it will now be run by chief executive officer George Tsogas, who has led the company since April 2017.
Tsogas has been shifting towards a brand that is more focused on making high-tech gear for modern commuters.
Kit and Ace has a handful of stores in Ontario, British Columbia and Alberta and runs an e-commerce business.