Kit and Ace is steering itself in a new direction without its co-founders, Shannon and J.J. Wilson.
The Vancouver-based bike-friendly clothing brand says the wife and son of Lululemon Athletica Inc. founder Chip Wilson are no longer involved in the company that they created in 2014.
Kit and Ace says it will now be run by chief executive officer George Tsogas, who has led the company since April 2017.
Tsogas has been shifting towards a brand that is more focused on making high-tech gear for modern commuters.
Kit and Ace has a handful of stores in Ontario, British Columbia and Alberta and runs an e-commerce business.