A North Shore mama bear is taking on a Kardashian.
“I’m going to war,” asserts Tamara Komuniecki.
The Edgemont Village entrepreneur discovered this week that Good American, a clothing company co-owned by Khloe Kardashian, is selling shirts bearing the same slogan Komuniecki has used for years on her merchandise.
“Strong as a Mother” is trademarked in Canada by Komuniecki, but not in the U.S. The North Van mom and business owner knew it was a matter of time until someone else jumped on the slogan, but she wasn’t expecting it to be one of the Kardashians.
“That was a shocker,” says Komuniecki.
As she explains, Komuniecki bought the Canadian rights to “Strong as a Mother” three years ago from a Vancouver mom who had created some workout gear boasting that mantra.
Since then, Komuniecki has sold “Strong as a Mother” T-shirts and sweatshirts online and through close to 40 retailers in Canada, the U.S. and Australia. The clothes are also available in Komuniecki’s Edgemont shop, Delish General Store.
Komuniecki says she built the brand’s following mostly through Instagram.
“A lot of reaching out through influencers who are moms and sending samples,” Komuniecki explains, adding a “couple of A-list movie stars” also sport her gear.
Partial proceeds of some of Komuniecki’s products support charitable causes and non-profit organizations, including the Down Syndrome Diagnosis Network.
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F O R T H E M // A reminder to get your orders in for our special edition fundraising t-shirts for mamas and kiddos. And also – we have been listening, and will be adding in more inclusive sizing – women's XXL and youth sizing for the kids, very soon. And don't worry, we won't pull them from sale on the 21st – they will be available for order until supplies run out. #regram @burtman79? .? .? .? ? HEY LADIES…!! Time to shop!! March is our month to celebrate!! World Down Syndrome Day AND Byron’s birthday are both coming up, two reasons to give thanks for that awesome extra chromosome.?? And these cool new shirts, a collaboration between my beautiful friend, @katie__jameson and local company, @strongasamother.club are perfect!! We are all strong, gettin’ it done , ALL DAY , EVERY DAY! ?? Buy your shirt and show some love to the @thedsdn who helps connect and support those with Down Syndrome and their families. $5 from the sale of each T will go to the @thedsdn !! Spend some money, do some good, and look cute doing it!!? Head to @strongasamother.club to get yours today. These shirts are a limited edition, so after March 21st, they’re gone!! Go now!!? https://www.strongasamother.club/products/text-womens-t-shirt-down-syndrome-awareness-special-edition #strongasamother #strongasamotherclub #thisismomming #momlife #momlove #momstyle #momuniform #dsdn #motherhoos #specialneedsmom #specialneeds #downsyndrome #downsyndromeawareness #wdsd #wdsd2019 #nothingdownaboutit #theluckyfew #t21 #ig_motherhood #motherhoodrising #momsofinstagram
After seeing Good American selling “Strong as a Mother” T-shirts online, Komuniecki says she is not lawyering up but rather taking her fight to the court of public opinion.
An “army of moms,” supporters of Komuniecki, have taken to Good American’s Instagram page to express their disappointment.
“Let the people decide. Let the moms decide,” says Komuniecki.