TORONTO — Tim Hortons will stop offering its Beyond Meat alternative protein products at thousands of Canadian locations, just months after introducing them.
Just three months after introducing them, parent company Restaurant Brands International Inc. says it is pulling vegetable-based Beyond Burgers and breakfast sandwiches from menus at all locations except for B.C. and Ontario, where the “positive reaction” means customers can continue to enjoy them.
In an email, spokeswoman Jane Almeida says the products were introduced as a “limited-time offer.”
The company announced in May it would test its three Beyond Meat breakfast sandwiches at some stores.
In June, it said those products would be rolled out in all of its almost 4,000 Tim Hortons restaurants nationwide and, in July, it announced it would offer Beyond Burgers as well. The company made no mention of limited availability at the time.
Almeida says the Beyond Burger will continue to be offered for a limited time in stores outside Ontario and B.C. without being specific, and the breakfast sandwiches while supplies last.
“We are always listening to our guests and testing a wide variety of products across the country,” she said.
“Like any limited-time offer, we may explore offering the product again in other provinces at a future date based on ongoing guest feedback.”
This report by The Canadian Press was first published Sept. 18, 2019.