A new t-shirt that doubles as a fundraiser is offering Canadian women and kids the chance to honour our country's female health leaders.
Surrey-based Silver Icing has released the "Our Moment in Time" tee, which features the last names of seven health officers from across the country who are guiding their jurisdictions through the COVID-19 crisis.
"These women are not only part of the conversation but leaders within it!" explains the product page. "Regarded as the voice of reason, people all across the country turn to them for guidance, support and instruction, every day. During this defining moment in time, these trail blazing females are creating the space that will help shape the future of our country and the world around us."
The shirt presents the names in that familiar list format, and shouts out the following Canadian health (s)heroes:
- Dr. Theresa Tam - Chief Public Health Officer of Canada
- Dr. Bonnie Henry - Provincial Health Officer (B.C.)
- Dr. Eileen de Villa - Medical Officer Of Health (Toronto, ON)
- Dr. Jennifer Russell - Chief Medical Officer Of Health (NB)
- Dr. Deena Hinshaw Chief Medical Officer of Health (AB)
- Dr. Heather Morrison - Chief Medical Officer (PEI)
- Dr. Kami Kandola - Chief Public Health Officer (NWT)
There's also a "cool" do-good factor to the shirt: 100% of net proceeds from the sale of the "Our Moment in Time" tee will be donated to Conquer COVID-19, whose mission is to ensure front line workers responsible for the health and wellbeing of Canadians have access to masks, gloves, and other supplies that are essential in treating patients and minimizing the spread of the virus.
Within the first day and half of its launch, the t-shirt raised over $32,000 for the cause.
Silver Icing was founded in 2011 by Christina Marcano, and offers a peer-to-peer selling model.
Anyone can order the "Our Moment in Time" t-shirt from the Silver Icing site. It comes in a number of women's and kids' sizes, and in three colours: black, red, and grey. Currently orders are slated to ship May 1.