Porsche profits an average of $17,000 per car
Porsche is justifiably proud of their success. As a premium brand with a wide range of vehicles, they’re making a killing in profits. Bloomberg reports that the company moved 238,000 vehicles last year, for a total profit of US$4.1 billion.
On the German side of the company, much back-slapping and beaming doubtless ensued, followed by many press releases about how profitable the company is.
Being profitable is good and admirable, especially in Germany, and German Porsche fans were doubtless even more eager to shell out for expensive options.
But pity the poor Porsche PR department on this side of the pond, trying to explain that North Americans aren’t going to be super excited about being told that the cars they’re buying have huge markups. “Ix-nay on the ofit-pray,” muttered between clenched teeth, that sort of thing.
However, just before Porsche gets too big for its lederhosen about making lots of money, let’s just point out one inconvenient little fact. Their new stuff still can’t match the increase in values posted up by the air-cooled classics many enthusiasts wish they still built.
