I met the design duo behind local label Paegan Ritual in preparation for this past weekend's Khatsalano festival; I was working with the team to curate their booth and create a space that visually represented the style philosophy of their clothing and accessories label. Paegan Ritual embodies a bohemian twist on an LA-meets-Vancouver aesthetic, with a focus on both stellar everyday basic pieces as well as statement selections that act as art for the modern wardrobe. What I love about the Paegan Ritual style is how the design elements can translate between fashion and décor, creating an overall lifestyle aesthetic for the brand.
Tell us a little about yourself.
Paegan Ritual was founded by Helena Luciano & Tatianna Taylor-Tait; we are a company that is proud to represent our community, bringing together local artists to share their passion in their respective industries. Helena has an extensive background in the fashion industry, from modelling to behind-the-scenes experience with major fashion brands. Tatianna has a comprehensive background in business, with a strong skill set in marketing and consumer behaviour – it is this balance between our areas of expertise that drives our brand's success.
How did you get started with Paegan Ritual and what led you to where you are now?
We are two very motivated independent women who like to surround ourselves with positive, like-minded people. A lot of people talk about their dream and for many, talk is all that materializes. Together we decided to take a leap of faith, take that dream and turn it into a reality. We are proud to join the strong community of creative, entrepreneurial women that Vancouver offers.
Tell me a little bit about your shop?
Established earlier this year, Paegan Ritual is an online retail destination that offers pieces from around the globe for fashion-forward, think-for-yourself women. We offer exclusive designs for clothing, swimwear and accessories, allowing our brand to become a part of women's daily style ritual.
What do you love about your location?
Our company is built upon the beauty and roots of Vancouver. We are in love with all the characteristics that make up a Vancouverite, and try to work those elements into our collections. We feel that the city of Vancouver is finally growing to its true design potential so we love to incorporate not only the beauty of our city but the people that create a true west coast lifestyle.
If you could describe your artistic style in one word, what would it be?
YOU. It’s all about being true to oneself, independent and discovering best version of YOU.
What three items should no Vancouverite be without?
We feel that the three core items no fashion-forward Vancouverite should be without are a great statement jewelry piece (such as our Triangle Solstice Pendant), a classic pair of denim jeans, and a go to playsuit for those sunny days.
What gets your creative juices flowing?
We are extremely in tune with all of our surroundings. Every moment in our lives has been incorporated in each piece we bring to the line, from a song that has made us feel a certain way, to an individual who has completely inspired us. A lot of our jewelry and clothing is named after influential women in our lives, songs we love, and places we have been.
If you could speak to a room of youth who were considering careers in the arts, what would your advice be?
Don't let your fears or doubts get in your way- even the most successful people in the world have made mistakes or failed before. Follow your dreams, take that leap and don't look back, you will never regret it.
What is your favourite accessory?
Our favourite accessory right now is our new handmade Talulla Friendship Bracelets. Offered in an assortment of colours, this set of bracelets represent true friendship.
What is your most quirky attribute?
A touch of cheekiness, which we incorporate throughout our style and social media outlets.
Do you have a most popular item?
Currently, our most popular item is our Compass Playsuit. White in colour, light in weight, the romper has a laced design, making it the perfect flirty summer go-to piece for day or night.
Artistically, what is your favourite part of the city?
Our favourite part of the city is Gastown. We love Gastown because it visually restores the city’s history and that’s something you cannot buy.
