American retailer J.Crew is helping to create some buzz about bees.
Partnering with Buglife, a European charity devoted to the conservation of bees and other invertebrates, J.Crew worked with up-and-coming British illustrator Emma Smith to design a range of T-shirts for men, women, and children.
Each will feature four hand-drawn illustrations of different species of bees, and 50 per cent of the retail price will be donated back to Buglife. The collaboration with Buglife will focus on promoting awareness about "the importance of bees for flower pollination to protect the greater ecosystem."
Crewcuts kids tees are $45.50, and men’s and women’s tees retail for $52, available at JCrew.com.
