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London Alexander launches new collections

Seasons are set to collide on February 8, as the young Squamish-based designer London Alexander unveils both his Spring/Summer 2014 and Autumn/Winter 2014 menswear collections in back-to-back runway shows at Fortune Sound Club (147 E. Pender).
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Seasons are set to collide on February 8, as the young Squamish-based designer London Alexander unveils both his Spring/Summer 2014 and Autumn/Winter 2014 menswear collections in back-to-back runway shows at Fortune Sound Club (147 E. Pender).

The brand, founded in 2010 and made in Vancouver, has been seen on the likes of Hot Hot Heat singer Steve Bays, skateboarder Chris Haslam and K-os.

First on the docket: a sneak preview of London Alexander Spring/Summer, which hits stores (Nouvelle Nouvelle, 209 Abbott; Staccato, 1842 W. 1st; Board of Trade Co., 227 Union; etc.) in March. The collection takes a neoteric approach to the vernal season by focusing on a dark, achromatic aesthetic. Cotton, linen and leather accents dominate in cool tones of black, navy, grey and earth with contrasting hints of rose.

Following that is a collection inspired by the utilitarian aesthetic of the naval forces. London Alexander Autumn/Winter explores stoutly wearable menswear with a nouveau sportif edge. Silhouettes merge and coexist as cottons and polyester blends dominate alongside technical outerwear fabrics and antithetical leather elements. Monochromatic colour blocking rules in tones of black, navy and grey with unexpected accents of plaid.

Doors at 8pm; free entry before 9pm. For details email [email protected].

Photo: London Alexander Lookbook AW2014

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