We struggled to remember what used to be in the space now occupied by the expanded Lululemon West 4th store (it was an exhaust and muffler shop, FYI). This is Lulu’s original storefront – the tree from which all other branches grew – so with the recent renovation, the brand had to pay careful attention to preserving its roots. And it’s done so successfully.
The landmark space at 2101 West 4th Ave. is much expanded – it’s now 6,300 sq ft – but the original store is more or less as it was, now housing just the men’s collection. Throughout the light, bright shop are old photos, posters and a brass plaque that reads “In Practice since 1998.”And outside, there’s a refurbished sign courtesy of the annexed muffler shop (and apparently a source of great toing-and-froing with the city, which wanted the brand to remove it) boasting the cheeky message, “You’ll always remember your first.”
Murals by local artists Paige Bowman and Kris Kupskay add ambiance, and we love the kombucha on tap, but the store’s best feature has to be its rooftop terrace. Decked out with comfy sofas and barbecues, it’s intended as a space to host pop-up community events, which will be announced on Lululemon’s social media.
