Martone Cycling Co., a collection of fashion-driven bikes and accessories, will be available for the first time in Canada via a pop-up at The Room at Hudson’s Bay (674 Granville) beginning this Saturday, June 28, through to August 10.
Founded and designed by Lorenzo Martone, the former fiancé of designer Marc Jacobs, the bikes will be a welcome addition to the city's beauty- and performance-oriented bike culture.
Designed in New York City, the bikes are composed of steel alloy and aluminum, weighing in at a mere 26 pounds. An innovative two-speed gear system shifts gears automatically depending on the slope, and the baskets are built into the handlebars to make it easier to tote up to 20 pounds worth of everyday essentials..
Monochromatic save for their stylish, signature red chain, the collection comes in black, white, gold, silver, orange, blue, grey matte and red – the brand’s most popular colour. Complementary accessories in the $37-$525 range include rain capes, tshirts and sweatshirts, and jewelry.
While not in everyone's price range – women’s bikes will retail for $1560 and men’s for $1460 – you could say looking good is now as easy as riding a bike.
