Lunch at the simple click of a button. That’s idea behind Vancouver company Spoon’s innovative new lunch delivery service, which hopes to bring sustenance to workers too busy to leave their desk.
“We wanted to make ordering and paying and delivering your lunch as simple as possible,” says co-founder Regina Wong.
Every day around 10:30am, users a get a simple text message with two menu items. All you have to do is text back “A” or “B”, and around noon-ish, your lunch will be dropped off at your office and your credit card will be automatically billed. If you don’t feel like placing an order, don’t text back.
“You don’t even have to be there,” says Wong. “We can drop it off and text you that your lunch has arrived.”
Wong says the idea came from one of the company’s co-founders who was an engineer, and would often lose track of time while engrossed in a project.
“Lunch was always a sticky situation, because he’d be so caught up in work, he’d forget to eat sometimes,” said Wong.
Taking inspiration from the dabbawala of Mumbai, Wong and her team set out to transform how Vancouver does lunch.
The logistics of coordinating and delivering so many lunches at the same time has proved challenging, but Wong says the solution was to offer a simple menu of only two items every day. That also allows Spoon to partner with local food trucks and restaurants to bulk buy large quantities of lunches daily at a reduced price, similar to how a Groupon might work.
The menu changes everyday, and items that prove to be popular with customers will be more likely to make a repeat appearance. The cost ranges from $8 to $13, and includes delivery charges and taxes.
Currently Spoon is delivering to select offices in downtown Vancouver, but Wong is hoping to expand to wider geographic area in coming months.
To sign up, visit spoon.pm to enter their credit card information and delivery address.
