For David Segal, tea is a three-letter word fun.
Well make tea fun, the youthful founder of Davids Tea said at a media launch of his new Gastown outlet.
Tea is also very lucrative word. Segal started Davids Tea in Toronto in 2008 with one outlet. He now has 106 stores spread throughout every province and also in New York, Chicago, Boston and San Francisco. The Water Street location is his third in Vancouver.
As well as selling more than 150 varieties of teas, including seasonal blends, the stores also sell all the accoutrements that make sipping a cup of tea hot or cold an almost holistic experience. Its not just any infuser, cup or iced tea maker that is sold at the stores all the products are custom designed for the chain.
Asked which came first, his love of tea or his knowledge of how to create a successful brand, Segal said, I started as a tea man. I love that teas a journey. You can be into different teas every day. Were always looking for new creative blends. Its very creative.
