For its fall/winter 2014 lookbook, The Room – the Bay’s high-end designer showroom – assembled 20 Canadian photographers and four illustrators to interpret the season’s most coveted designer looks on one Canadian model.
The result is 24 Designers. 48 Eyes., an incredible interpretation of images brought together in a limited edition 13x19 lookbook. The launch of the book coincides with the fifth anniversary of The Room, and is a celebration of Canadian talent.
Designer looks in 24 Designers. 48 Eyes. include Erdem, Prabal Gurung, Wes Gordon, Mary Katranzou, Thom Brown, Azzedine Alaia, and The Row. Model Meghan Collison served as muse to each of the 24 contributors, moving from one artist to the next every two hours over a five-day period.
A traveling team including an art director, hair and make-up artist, and small video crew accompanied Collison as each photographer took creative license with their look, choosing to shoot in-studio, outside, or, in one case, via Skype from New York. You can go behind the scenes in the video below.
"We tried to embrace and nurture talent in Canada," says Nicholas Mellamphy, The Room’s vice president and buying director. "The project really was all about discovery, just like it is in The Room."
