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Vancouver designer Sarah Shabacon finds headdress success

The power of Instagram
Sarah Shabacon
Sarah Shabacon wears one of her headpieces on a tropical shoot.

 

It’s no surprise her accessory business blew up on Instagram.

Sarah Shabacon is a stunner with an alluring feed that shows off the darling headbands she creates, along with the exotic locations she’s travelled to, gorgeous interiors that inspire her, and many stylish women wearing her trademark bands.

“Honestly, it was Instagram that took my business up for me,” Shabacon says, explaining the rise of her quaint headband empire, called IWEARTHEHEADRESS, which she runs from her home.

Her one-woman operation has thousands of eager followers, waiting to see the next post from the young accessories designer.

Her creations are simple: headbands made of either patterned or monochromatic fabrics, along with flower bands, which sit on the head like a floral crown. The appeal of the bands is that while they are simple, they add serious hits of colour and style.

Shabacon started making the gypsy-inspired headpieces two years ago when her first son was born. She recently gave birth to her second child.

While juggling a toddler (and now a newborn), Shabacon has put together a charming assortment of headdresses with fabrics she sources from around the world. She travelled extensively before her oldest son was born, spending time in Europe and Africa.

“After I graduated high school, I went to Africa and I was volunteering in an orphanage in Tanzania. When I was over there, I was obviously in love with all of the fabrics,” she explains.

Along with the bold African prints, Shabacon uses exotic fabrics from Thailand and India. The interesting prints are what distinguishes her headpieces from other bands – they have that boho feel, but are elevated by the quality materials she works with.

“You can’t find clothing, or especially head wraps, made out of that kind of fabric anywhere (in Vancouver), so I like to be able to offer that,” Shabacon says.

Next up for the busy mom – she is planning a website re-launch and a spring/summer release of her latest creations next month, which have started trickling in on her Instagram account.

Shabacon nourishes her creative appetite through travel, home décor, and fine art.

“Usually if I see a colour scheme that I like or a piece of artwork, I go off of that. I try to find fabric that just sort of emulates that,” she says, adding that being a mom has only intensified her need to be creative. “I also feel like since I’ve become a mom, it’s easier for me to tap into my creative outlet. I never would have done this before I had a kid.”

Check out her inspirational feed on Instagram at IWEARTHEHEADRESS. Check out her designs at Wishlist Boutique and Privilege Clothing. 

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