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Magnet campaign aims to draw crowds to Downtown Farmers Market

Magnets good for $5 in market money
market magnets
Vancouver Farmers Market has been sticking these magnets on lamp posts, doorways and newspaper boxes in the downtown core. Find one and you can trade it in for $5 in Market Money you can spend at the Downtown Farmers Market.

Keep an eye out this month for colourful farmers market fridge magnets adorning lamp posts, doorways and newspaper boxes in the downtown core — finding one will net you $5 to spend at Vancouver Farmers Market’s Thursday Downtown Market.

The magnet, designed by local illustrator Holly Cruise, can be traded in for a wooden token worth $5 in market product — anything from a pint of local strawberries to a loaf of artisan bread or a snack from a food truck — during the entire month of June.

“We got the idea from a farmers market in the Okanagan,” Vancouver Farmers Market communications manager Jen Candela said in a press release. “They covered their whole town with magnets, including people’s cars. We’re just hitting a few key areas downtown as a fun way of encouraging people to check out our Thursday market.”

The Downtown Farmers Market opens its third season today at Queen Elizabeth Theatre plaza. It runs every Thursday from 3-7 p.m. and features 30 local farms and producers, as well as offerings from various food trucks. The market also includes a concert series and patio bar hosted by Vancouver Civic Theatres on select dates in June, July and August.

The magnet contest runs until June 30. For more information visit eatlocal.org/downtown.

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