I saw the bright pink signage driving south on Highway 99 towards the U.S. border. “DAWSON’S CREEK Townhomes. I don’t want to wait.”
Cue the Paula Cole-sung theme song ear worm, and then fond memories of following the tangled love lives of teenaged Dawson, Joey, Pacey, and Jen in the early aughts playing out on millions of TVs.
Once I was off the highway, I looked it up. Sure enough, there’s a new townhouse development there called Dawson’s Creek. On purpose!
The townhouse development is not situated in B.C.’s city of Dawson Creek, however, but rather “on a salmon bearing creek” in South Surrey. The Dawson comes from one half of the developer’s name, Dawson + Sawyer.
It’s pretty clear who Dawson + Sawyer are flirting with here–the 30-40 age group who will immediately get the joke. Count among those one of Dawson’s Creek‘s stars, 39-year-old Joshua Jackson, who happens to have been born in Vancouver.
You could stretch it so far as to think the “I don’t want to wait” line is also referring to the likely wait to cross the border at Peace Arch, but maybe I’m projecting a bit here.
Dawson + Sawyer have certainly cause a few eyebrows to go up with their development names. They’ve got “The Eagles” (perhaps those homes give you a “peaceful, easy feeling”?) and “Freestyle,” and “Old School,”–the latter named so because it’s on an old school site, but, you know…it’s also another turn of phrase Gen X-ers and older millennials will appreciate.
Incidentally, TV’s Dawson’s Creek is celebrating its 20th anniversary right now, so while buying a new home is definitely adulting, realizing this teen soap launched two decades ago for sure can make an Xennial feel old.
