'Fess up: Who among us has strolled outside for the nightly "7 o'clock cheer" across Metro Vancouver with a beer in hand?
If there was even a shred of guilt or self-consciousness while doing so, this new brew launched by a local brewer can put you at ease.
Burnaby’s Steamworks Brewing Company has just released its 7 O’Clock Cheer Pale Ale.
The beer was created in partnership with the VGH & UBC Hospital Foundation, and was "inspired by the unwavering show of support for frontline workers every evening at 7 p.m."
Not only was the 7 O’Clock Cheer Pale Ale brewed using local ingredients and materials donated by Gambrinus Malting, Hops Connect, and Westkey Graphics, but 100 per cent of net proceeds from the sale of the beer will "be donated to support health care teams and researchers in their efforts to treat and cure COVID-19," according to Steamworks.
“We are thrilled to partner with Steamworks Brewing on their 7 O’clock Cheer Pale Ale,” says Angela Chapman, President & CEO, VGH & UBC Hospital Foundation.
“Our health care workers are facing an unprecedented situation. While we’re tasked with staying home, they are staying at work for all of us, and our community's show of support, including the 7 p.m. nightly cheer for our health care workers, has been inspiring for us all to keep moving forward in this fight. This collaboration highlights our heightened appreciation of community. Proceeds from this beer will support our COVID-19 Funds, providing supplies and support to our healthcare workers and funding research. I think we can all raise a glass to our healthcare workers and to the fight to beat COVID-19.”
Steamworks says they've been able to keep brewing in Burnaby by adhering to social distancing guidelines and following rules set out by the B.C. government for workplace safety during the COVID-19 crisis.
The 7 O’clock Cheer Pale Ale from Steamworks will be available for purchase at participating liquor retail stores.