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Time Traveller: Famed North Shore photographer elevates food into art

A meal in a wheelbarrow? Jack Cash was taking fun and fancy food photos long before Instagram made it cool
food-photography-jack-cash

James Lovick Ltd., owned by James Lovick, was the biggest ad agency in Canada through the mid-century. His prestigious company employed celebrated North Shore photographer Jack Cash, who was at one point commissioned to photograph “4 diffrent [sic] crab dishes.”

Under an account for B.C. Packers, Cash shone a spotlight on one of the final dishes – a crab salad. Sitting on a bed of lettuce are large chunks of crab meat and shredded crab, with two plump tomatoes.

As an accompaniment, whole stalks of green onion sit in a small plastic wheelbarrow, a kitschy reminder of meals gone by.

Visit the MONOVA website for more information about the history of the North Shore and to plan your visit to MONOVA: Museum of North Vancouver, now open at 115 West Esplanade in The Shipyards.

Currently, MONOVA: Archives of North Vancouver, at 3203 Institute Road in Lynn Valley, is open for drop-ins on Monday and by appointment Tuesday-Friday, 12:30-4 p.m. Contact: archives@monova.ca

Navigate culture on the North Shore by using the North Shore Culture Compass.