Real estate is about houses, sure. But the neighbourhood is what keeps people in their homes for a lifetime. When you’re the neighbourhood expert, you know what helps shape communities and brings people to live in them.
When searching for a new home, it's easy to get caught up in the features of the property itself: the number of bedrooms, square footage or that modern kitchen with sleek countertops. But as many seasoned homeseekers will tell you, the neighbourhood surrounding your potential home is equally – if not more – important. A great neighbourhood not only enhances your daily living experience but also plays a crucial role in the long-term value and happiness you’ll get from your home.
Street life and belonging.
Each neighbourhood has its own personality, vibe and culture; but one of the most intangible yet impactful qualities of a great neighbourhood is the sense of community. Do people know each other’s names? Are there local events, markets, or street festivals? These elements contribute to making a neighbourhood feel like home. Buying a home isn’t just about the building itself; it's about finding a place where you can feel like you belong.
Take Mount Pleasant in Vancouver, for example. Known for its eclectic mix of independent shops, cafes and restaurants, Mount Pleasant is also home to a tight-knit community that takes pride in supporting local businesses. Events like the annual Car Free Day bring neighbours together, creating a welcoming atmosphere that many homebuyers find appealing.
Walkability and amenities.
In today’s fast-paced world, convenience matters. Walkability – the ease with which residents can reach everyday amenities like grocery stores, schools and public transport on foot – can make a neighbourhood more desirable and enjoyable to live in.
Neighbourhoods like Yaletown in Downtown Vancouver are prime examples of high walkability. In Yaletown, residents can walk to trendy restaurants, high-end boutiques, parks and even the waterfront. This convenience isn’t just a time-saver, it’s also a lifestyle feature that promotes health, reduces the need for driving and fosters a more vibrant community feel.
Greenspace and recreation.
In cities like Vancouver, access to nature and green spaces can set a neighbourhood apart. Areas that offer proximity to parks, beaches, or hiking trails give residents an easy way to escape the urban environment and enjoy the outdoors.
Kitsilano, affectionately known as Kits, is one of the most sought-after neighbourhoods in Vancouver, thanks in large part to its access to outdoor spaces. From Kitsilano Beach to the scenic seawall, Kits offers plenty of opportunities for outdoor activities. For homebuyers who value an active lifestyle, neighbourhoods like Kits provide the best of both worlds: city living with quick access to nature.
History and diversity.
Every neighbourhood has its own personality, but some stand out for their distinctive culture and history. These areas often have a rich mix of arts, music, food and architecture, making them vibrant and exciting places to live.
One such neighbourhood is Commercial Drive, or “The Drive,” as locals call it. Commercial Drive is known for its diversity, with influences from Italian, Latin American and Indigenous cultures, among others. This mix is reflected in the area’s eclectic eateries, artisan shops and frequent street performances. For homebuyers looking for a lively and culturally rich environment, The Drive offers a unique living experience that’s hard to replicate elsewhere.
Safety and security.
Humans are creatures of comfort and feeling safe in your neighbourhood is paramount. Whether you’re walking your dog at night or letting your kids play at the local park, a sense of security can deeply influence your satisfaction with where you live.
Neighbourhoods like Dunbar and Point Grey are known for their safety and family-friendly environments. These areas, while more suburban in feel, provide peace of mind with low crime rates, making them popular choices for families looking to settle down in a safe and secure community.
Investment opportunities.
Finally, a great neighbourhood isn’t just about the present – it’s also about the future. The potential for a neighbourhood to grow and appreciate in value can make it a smart investment for homebuyers. Areas that are undergoing revitalization or infrastructure development can be appealing for both first-time buyers and seasoned investors.
For example, East Vancouver has seen significant growth and transformation over the past decade. Once considered a more affordable area, it is now attracting buyers due to its rising property values, cultural renaissance and proximity to downtown Vancouver. Buying in a neighbourhood that’s on the upswing can provide not only a great living experience but also strong financial returns over time.
What being a neighbourhood expert means for agents.
While you can remodel a kitchen or add a second bathroom, you can't easily change your neighbourhood. As a result, one of the most important things about being an agent is knowing neighbourhoods inside-out, so you can explain what they have to offer homeseekers.
That's why REW created RealTours, the ultimate guide to neighbourhoods across B.C. Each episode dives deep into some of the area’s most desirable neighbourhoods and asks agents just like you what makes them so special.