Skip to content
Join our Newsletter
Sponsored Content

Test drive your dream car right from your couch with this brand new virtual showroom experience

With GM’s Cadillac Live virtual showroom, you can tour Cadillac’s current lineup of luxury cars on the dealership floor from the convenience of your computer screen.
Cadillac Live.

The Canadian division of General Motors (GM) has just revolutionized the future of car shopping — virtually!

GM’s Cadillac Live improves upon the impersonal, two-dimensional experience of online auto shopping with their virtual showroom, which facilitates one-on-one 3D interaction in the slickest interactive showcase in the automotive business.

Through their live showroom — which happens to be hosted from a film studio set in Toronto — you can explore Cadillac's current lineup of luxury cars, SUVs, and crossovers right from the convenience of your computer screen.

You can start by watching a pre-recorded tour of your Cadillac of interest, where you’ll spend a couple minutes with a live agent as they go over the utilities, features, and benefits of each model. The 2021 Cadillac vehicle models in the feature showroom include the CT5-V, XT6 Sport, XT6 Premium Luxury, and the Escalade ESV Platinum.

When you’re ready to take your own personal tour, you can request a one-on-one session right from the Cadillac Live website. From there, a live agent will appear on your screen in minutes to give you a personalized walkaround of any Cadillac in the lineup.

The Cadillac Live agents provide the viewer with a complete 3D experience of the featured car. Upon your request, you can effectively experience the rear-seat legroom, and fill up the cargo space in the truck. 

Cadillac Live. Photo: Cadillac.

The virtual tour provides a one-way view between the product agent and you, so you can conduct these viewings from home or from anywhere you are. Live agents are able to answer any questions you ask via microphone or chat, and at the end of your tour, you have the opportunity to request a price quote or locate and schedule an in-person test drive of the Cadillac vehicle. 

You also have the option to book a call-back at a later time that’s more convenient for you. Or, you can sign up for a live group tour to take a video tour with other interested buyers to explore the featured vehicles in the Cadillac lineup.

By taking a test drive on the digital dealership floor before heading to the actual dealership, you’ll truly be in the driver’s seat of discovering the Cadillac car of your dreams! 

Cadillac Live open times are from Mondays to Thursdays at 9 a.m. to 1 a.m. EST, Friday at 9 a.m. to 11 p.m. EST, and Saturdays and Sundays at 11 a.m. to 7 p.m. EST.

To start your live tour, visit