Super Socco making a comeback?


I’ve talked about it before but at this point I’m really hoping that it’s just a matter of time until Dairyland/Saputo brings back your favourite juicebox drink from the 80’s, Super Socco! I put a call in to their corporate headquarters a little while back and they were tight lipped about any plans for this dormant brand that they still own the trademark for, but would it not be perfect timing to see them revive it next year when the Whitecaps play their first season in our new stadium as an MLS team?

Please, Saputo! Please bring back this drink. Actually, no, don’t bring back this drink… bring back the branding of this drink and formulate an updated, super healthy beverage to power the ‘Caps.

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Bob is our founder and Editor-in-Chief. A family man and outdoors enthusiast in his 3rd decade of publishing, he steers the V.I.A. ship, hosts our 'BC Was Awesome' history TV show and co-hosts our weekly podcast.