TEDxVancouver: Yael Cohen – F Cancer


Yael Cohen runs a cancer charity that she founded in 2009 when her mother was diagnosed with cancer. She speaks today about this charity, F**k Cancer, which promotes early detection, and that we should be looking for cancer instead of just finding it. Part of the reason why her charity has been so successful is that she directly targets people’s apathy by shaking them out of complacency with humor and language. She aims to put an end to late stage cancer diagnosis by grabbing your attention and if you will remember that my observations today are about the speakers’ shoes, she most definitely grabs the audiences attention with the incredibly high Loboutin pumps she rocks.

Photo by KK on Flickr