It’s not whey. It’s not soy. It’s not brown rice either. It’s…
Crickets. Yes, each Coast Protein Bar contains 10g of natural cricket protein! Some of you might be asking, “why”, or just saying “no”, but before you knock them, know that crickets happen to be extremely nutritious. In addition to being a complete protein, crickets contain zinc, iron, magnesium, omega-3 and omega-6.
If you’re still on the fence about eating bugs, know that cricket protein is also quite sustainable. Compared to cows, crickets produce 100 times less greenhouse gases for the same pound of protein. Like it or not, they’re good for you and good for the environment.
If your stomach has started growling, you can go ahead and order your protein bars and powder from the Coast’s Kickstarter page. In less than 24 hours, the local company has managed to raise more than $10,000 (just over half of their goal). Looks like the next super food has arrived!