Virtuous Pie’s new location has vegan soft serve, new pizzas, and more


At long last, the hotly-anticipated second location of Virtuous Pie is opening at UBC Wesbrook Village. The Vancouver-born plant-based pizzeria has brand new 2,000-square-foot digs at the development, and have expanded menu options to boot.

virtuous pie vegan ubc

Joining the roster of their popular vegan pizza line-up are these new creations:

  • Peking Express (5 Spice Onion Cream, Hoisin Pulled Mushrooms, Cashew Mozzarella, Gai Lan, Scallion Ginger Sauce, Crispy Shallots, and Sesame)
  • Pesto C.B.R (Bianca, Pesto Marinated Chicken, Sundried Tomatoes, Cashew Mozzarella, House-made Bacon, Garlic Ranch and Rocket)
  • Calabrese (Sauce Arrabbiata, Goat Cheese, Charred Fennel, Olives, Calabrian Chile, Fried Capers, Fennel Fronds)

Plus they have a new brunch pizza, Steak + Eggs (Cheddar Cream, Caramelized Onion, Steak Curls, Tofu Scramble, Oven dried tomatoes, and Fresh Chimichurri), along with Shakshuka–another morning menu addition.

This Virtuous Pie location will also serve pizza by the slice during the week, and they have room for more goodness, like soft serve ice cream, Matchstick coffee, Dipped Doughnut Co.’s donuts, and house-made breakfast pastries.

Photo courtesy Virtuous Pie

Speaking of their soft serve ice cream, this is in response to the item being super popular in recent years. And, it’s in addition to offering their regular non-dairy ice cream by the serving or pint for taking to-go. Their soft serve flavours at launch time will be Vanilla and Strawberry.

This is Virtuous Pie’s second Vancouver location, and third overall (there’s one up and running in Portland). A fourth is planned for Toronto.

virtuous pie vegan pizza ubc

The Virtuous Pie Wesbrook Mall location at 3339 Shrum Lane will be open Monday to Thursday 8 am to 10 pm,  Friday 8 am to 11 pm, Saturday 10 am to 11 pm, and Sunday 10 am to 10 pm.  Brunch will be available as of mid-March every Saturday and Sunday, 10 am – 2.30 pm. Online ordering for pick-up is also available and delivery by Doordash will start in the spring.

Previous articleDeveloper plans to revive Hollywood Theatre, add condos
Next articleSitka co-founder awarded almost $1M for injuries suffered in 2013 collision
Lindsay is the Managing Editor of Vancouver Is Awesome, and the co-host and co-producer of the Vancouver Is Awesome Podcast. A fifth generation Vancouverite and life-long foodie, Lindsay also serves as a judge for the Vancouver Magazine Restaurant Awards. Previously the Food Editor of Daily Hive, Senior Editor of Vancity Buzz, and Editor-in-Chief of, in her past life in L.A. she earned an MA in English, attended culinary school, and was an English professor. Lindsay's first published piece was December 1980 in The Province; it was her letter to Santa. E-mail: // Twitter/Instagram: @squashblossom