This vintage White Spot Pirate Pak ad comes with a big side of nostalgia

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Raise your hand if you grew up living for getting a Pirate Pak at the White Spot. My hand is definitely up!

This year, the Pirate Pak is celebrating a half-century of giving kids an interactive way to enjoy their meal at one of B.C.’s most well-known family restaurant chains. Yep, the Pirate Pak is 50.

The Pirate Pak was launched in 1968, as White Spot founder Nat Bailey wanted “to provide a unique dining experience for children aged 10 and under,” according to the White Spot.

It’s a cardboard boat, with a holding spot perfect for your burger or chicken strips on top of some fries (made with potatoes grown here in Delta, by the way!) and a circle for your drink cup and dessert. Plus, the paper-wrapped plastic straw served as the mast for the cardboard sail. And don’t forget your gold foil-wrapped chocolate doubloon!

Check out this sweet 1970s ad for the Pirate Pak:

White Spot/Facebook

A few things to take note of:

  • Yes, there is a big “white spot” on the corner of this old image–that’s how it is in the version the restaurant shared.
  • That’s the old White Spot chicken logo. White Spot wasn’t initially a burger chain, it was a fried chicken restaurant. In the 60s the burgers became really popular, and by the late 90s, the logo was re-done.
  • A Pirate Pak was UNDER A DOLLAR!!

I grew up getting Pirate Paks at the White Spot, and remember the styrofoam drink and dessert cups of the 1980s. I even recall at one point you could opt for pudding instead of ice cream–anyone else remember that?

These days, it seems the boat comes with the main course packed in it, but the drink and dessert come separately, and the straw–surely soon to be done away with in its current plastic form–never stands in as the mast.

White Spot Restaurants/Facebook

In 2017, the Pirate Pak got a big makeover. It’s still a cardboard boat with cartoon characters, but it’s gone 21st century, with an accompanying app so kids can use smartphones to interact with the boat and menu to play interactive games. Those of us old enough to remember the White Spot of yesteryear might also be just the kind of parents who don’t let their kids play on screens at the dinner table, though.

Here’s the mid-1970s Pirate Pak:

White Spot/Facebook
White Spot/Facebook

 

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Lindsay is the Managing Editor of Vancouver Is Awesome, and the co-host and co-producer of the Vancouver Is Awesome Podcast. A fifth generation Vancouverite and life-long foodie, Lindsay also serves as a judge for the Vancouver Magazine Restaurant Awards. Previously the Food Editor of Daily Hive, Senior Editor of Vancity Buzz, and Editor-in-Chief of LAist.com, in her past life in L.A. she earned an MA in English, attended culinary school, and was an English professor. Lindsay's first published piece was December 1980 in The Province; it was her letter to Santa. E-mail: lindsay@vancouverisawesome.com // Twitter/Instagram: @squashblossom