V.I.A. Podcast Ep. 37 – Inside the crazy world of Instagram with Erin Sousa of Sparkle Media


This week we take a deep dive into the crazy world of Instagram, as we talk about marketing and influencers with Erin Sousa, the founder of Sparkle Media. Erin, an influencer on her own accord, does modern marketing campaigns for several brands, including many based in and around Vancouver.

Erin Sousa in the V.I.A. Podcast studio (Bob Kronbauer/Vancouver Is Awesome)

We talk about how brands use Instagram, as well as how influencers can get up to some shady business to make themselves look better–and we aren’t talking creative selfies–in the numbers game. Plus Erin opens up about how she also uses Instagram as a tool to help her in her personal life, including a very challenging journey she and her husband are on right now with fertility.

Before we tell Instagram stories with Erin, hosts Bob and Lindsay talk about salmon fishing and trolleybuses, and we wrap up with some talk about a spooky new vodka and the nostalgic fun of the PNE.

Listen below (feel free to download it directly), subscribe on iTunes or on Stitcher, or follow our Soundcloud Channel.






Produced and hosted by Lindsay William-Ross and Bob Kronbauer.
Additional support from Adam Nanji and Melissa Shaw.
Our Associate Producer is Albert Van Santvoort.
We record in the studio at Glacier Media, 303 West 5th Avenue in Mt Pleasant.
Theme song is Vancouver BC by The Smugglers ©1990, available on iTunes.

Come back each week for a new episode!


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Lindsay is the Managing Editor of Vancouver Is Awesome, and the co-host and co-producer of the Vancouver Is Awesome Podcast. A fifth generation Vancouverite and life-long foodie, Lindsay also serves as a judge for the Vancouver Magazine Restaurant Awards. Previously the Food Editor of Daily Hive, Senior Editor of Vancity Buzz, and Editor-in-Chief of LAist.com, in her past life in L.A. she earned an MA in English, attended culinary school, and was an English professor. Lindsay's first published piece was December 1980 in The Province; it was her letter to Santa. E-mail: lindsay@vancouverisawesome.com // Twitter/Instagram: @squashblossom