This ‘breakup’ ice cream turns parting into sweet sorrow


Move over, ghosting. A Vancouver plant-based ice cream biz has launched a line of “breakup” pints aimed at taking the sting out of saying so long.

Photo courtesy Nora’s

Nora’s is putting out three limited-edition pints of specially crafted plant-based flavours with clever customizable packaging to personalize your sweet adieu–you know, to help you clarify that there are, indeed, hard feelings.

“With people dating and dumping so frequently, the pints serve a very important need—the need to break-it-off with someone without too much drama, time, or awkwardness,” says Nora’s founder in an e-mail.

“You know what they say: ’A spoonful of ice cream helps the rejection go down.’”

Photo courtesy Nora’s

The new flavours for the line are made using Nora’s cashew cream and coconut milk base, and are called Bye Bye Brownie, It’s Just Vanilla, and Strawberries and You’re Mean.


These quirky–albeit passive aggressive–breakup pints will be available for a limited time at the Cypress location of Be Fresh Market, from November 6 until supplies last. And if you opt to just tuck into one to soothe your singleton soul, hey, no judgement.

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Lindsay is the Managing Editor of Vancouver Is Awesome, and the co-host and co-producer of the Vancouver Is Awesome Podcast. A fifth generation Vancouverite and life-long foodie, Lindsay also serves as a judge for the Vancouver Magazine Restaurant Awards. Previously the Food Editor of Daily Hive, Senior Editor of Vancity Buzz, and Editor-in-Chief of, in her past life in L.A. she earned an MA in English, attended culinary school, and was an English professor. Lindsay's first published piece was December 1980 in The Province; it was her letter to Santa. E-mail: // Twitter/Instagram: @squashblossom