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New era, same winning philosophy for Womyns’ Ware

Best of the City 2015 winner
Womyns Ware
Womyns' Ware wins Gold for Best Sex/Erotic Shop.

For 19 years, Womyns’ Ware has stood at the helm of Commercial Drive as a hub for all things sex positive; a feminist headquarters of sorts in a vibrant neighbourhood known for its alternative offerings.

Under new ownership as of late last summer, the philosophy is still the same. People and integrity come first, health and safety are always a priority, as is freedom of sexual expression, for all bodies.

“We aim to provide a quality, safe customer experience, but also to educate and operate a business in the true sense of feminism,” co-owner Lesley says. “We don’t want to alienate anyone.”

Taking on an established business isn’t easy, but it was those exact principals already in place that drew Lesley and her business partner Ann to the endeavour. Leaving in place the team of knowledgeable, personable staff members, who over the years have worked to build the community of loyal customers was imperative. Anyone who has come through the door over the years knows how welcoming and comfortable the atmosphere can be, a rare find in what can be an intimidating space for some.

“Look around, you’ll see no pornography or objectification, only sex positive representation,” Lesley explains. “People shop here, but they also hang out, read, and learn.”

The notion of integrity is of utmost importance in their buying policy. You won’t find glass dildos here, but instead body safe replacement items that look and feel similar but are much more safe as each product is carefully reviewed before hitting the shelves.

The customer feedback speaks for itself – many are repeat shoppers, some from as far away as the Yukon and all offer thanks for honouring women’s bodies, and making the experience a human one.

“We have the greatest customers here and everyone’s needs are different at different times,” Anne says. Each customer has the option of designing a profile to be accessed at each visit as well as a loyalty program for purchases, making the shopping experience that much more personal.

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896 Commercial Dr. | 604-254-2543 | womynsware.com

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