The avid dairy fans at K&K like to keep their buttery fingers on the pulse of all milk, cheese and yogurt related news. So it was with great interest that we learned this week that the Milk Processor Education Program, a dairy industry marketing arm funded by American milk processors, a.k.a. “Big Udder” (you’re welcome), is shelving its iconic “Got Milk?” slogan and ad campaign.
According to Business Week, after 20 years of attempting to reverse the decline in milk consumption, the dairy industry felt it needed a makeover. It’s opted for the more urban sounding “Milk Life” to kick off its new campaign promoting the beverage as a nutritious source of energy and protein rather than a hilarious source of white moustaches.
If you ask us, “Milk Life” sounds pretty ridiculous, which is odd coming from the normally hip, fashion-forward trendsetters in the dairy industry. Obviously something milky has clouded their normally sound judgment. That said, if they ever want to change their mind, we’ve provided a few new milk slogans of our own:
• Udderly delicious
• Nature’s breast milk
• Fresh from an immobilized cow’s teat
• Lactose intolerance is for pussies
• Ride the white dragon
• Dairy to be different
• Milkbook
• You know what else drinks milk? Baby wolves. Sure, it’s wolf milk, but whatever.
• Cower of Power
• The Milky Way
• Got bloat?
• Milk… Giving people vomit breath since the dawn of time.
