"Pivot!" was the cry heard 'round the world as COVID-19 forced businesses to change how they operate. One Vancouver meal subscription service has done just that, branching out to offer groceries for delivery as well as via a drive-through model.
The Grocery Store by Fed was launched by Fed, a Vancouver-based food/nutrition startup.
"While our main focus has been our nutrition-focused Meal Club, we launched The Grocery Store as a way to make life easier for our members, during this pandemic," explains Fed.
The grocery service, however, has been opened up to anyone, with delivery through most of Metro Vancouver on select days with a $49 minimum purchase.
Another option is to pick up your order drive-through style from Fed's shipping container distribution spot, called the G3 Drive-Though, which opened at the start of July.
You can also shop on-demand at the drive-through; the window is open Monday through Friday from 11 a.m. to 6 p.m.
The G3 Drive-Through features a mix of home and personal care supplies (dish soap, non-medical face masks) as well as foods, including items from local vendors. They are selling par-baked baguettes and sourdough loaves from Gastown's popular Nelson the Seagull, Two Rivers meats, and Avalon Dairy products, for example. A number of small local brands are available (Yoggu, Mumgry, Zimt), and there are plenty of plant-based grocery items, too, including select pints of Umaluma's dairy-free gelato.
Additionally, you can order up an array of pantry goods, fresh fruit and vegetables, baked goods, snacks, and ready-to-eat meals, alongside beverages like kombucha.
At the shipping container drive-through, once you order and pay or confirm order at the window, you proceed to the end to retrieve your order from a contactless platform that opens up.
Prices are on par with regular stores and other locally-based independent grocery delivery services.
Grocery by Fed's G3 Drive-Through is located at 845 Terminal Avenue in Vancouver