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Poll: More Vancouverites are listening to the radio now than ever

Turn it up🎶
More people in Vancouver are listening to the radio now than before, poll and report find. (File photo)

With Vancouver radio going through some big shakeups, we asked locals what they listen to on the radio, and if they listen to the radio at all.

38 per cent of Vancouverites and more than 35 per cent of poll takers said that they listen to all sorts of radio.

However, between music and chit-chat, around 18 per cent of locals prefer simply music while around 12 per cent prefer tuning into conversations. A little over 30 per cent of local poll takers don't listen to the radio at all.

According to a Statista report on the average daily radio listeners in Vancouver, more and more people are tuning into the radio since 2014. After a significant drop in listeners in 2015 from 2.51 million at the end May to 2.27 million over the summer (between June and August), the numbers have been steadily increasing over the years.

As of last year, between May 31 and August 29 in 2021, Vancouver's daily radio audience is almost at its 2015 numbers, with an average of 2.47 million listeners per day. A similar date range in 2019 showed an average of 2.35 million listeners, marking a significant increase. 

As more Vancouverites turn up the radio, more changes are happening on the airwaves. Local listeners should keep an ear out for some new radio stations and another that is leaving the traditional FM club.

Vancouver Is Awesome polled 1194 Vancouver Is Awesome readers and asked the question: Do you listen to the radio in Vancouver?

The poll ran from 7/3/2022 to 7/8/2022. Of the 1194 votes, we can determine that 579 are from within the community. The full results are as follows:

Yes, all sorts 38.00 % local, 35.85 % total    
Only music 18.65 % local, 19.18 % total    
Only talk 12.78 % local, 11.22 % total    
Nope 30.57 % local, 33.75 % total    
  Local   Total

Results are based on an online study of adult Vancouver Is Awesome readers that are located in Vancouver. The margin of error - which measures sample variability - is +/- 2.83%, 19 times out of 20.

Vancouver Is Awesome uses a variety of techniques to capture data, detect and prevent fraudulent votes, detect and prevent robots, and filter out non-local and duplicate votes.

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