Looking to sell your home in this cooling market? You're not alone. The latest numbers from Greater Vancouver REALTORS® show April sales down nearly 24% from last year and inventory levels reaching 16,000 listings—something we haven't seen since 2014.
With properties taking longer to sell and pricing becoming more critical, choosing an agent with accurate market knowledge is crucial. Yet surprisingly, about 80% of us still pick an agent without comparing options, potentially leaving tens of thousands of dollars on the table and facing extended market time. Think about that for a second: we'll spend hours researching the best coffee maker, but when it comes to selling our biggest asset, we often go with the first recommendation that comes our way.
Getting multiple expert opinions—without the awkwardness
Ever wished you could get several professional opinions to get a better understanding of what your home will list for without the pressure of agent follow-up calls and endless emails? That's exactly the problem that North Vancouver resident Kimberley Knook set out to solve with AgentMarket.
"I created AgentMarket after realizing how hard it was to get information to compare and negotiate with agents when looking to sell my home," explains Knook. "I felt like I had a significant information disadvantage—and I did. Real estate remains one of the few major financial transactions where consumers typically get just one professional opinion before making decisions worth hundreds of thousands—or even millions—of dollars."
The platform’s approach eliminates the common barriers that prevent homeowners from comparison shopping: privacy concerns, time constraints and sales pressure. Homeowners provide a few details about their property. Within 48 hours, they receive detailed agent information packages from up to five pre-approved agents, including suggested listing strategies, commission structures and marketing plans–all without sharing contact information with agents.
Perfect timing for mortgage holders
If you're among the roughly 1.2 million Canadians facing mortgage renewals this year, you're probably feeling the squeeze of higher interest rates.
"Most homeowners wouldn't dream of renewing their mortgage without comparing rates from multiple lenders," explains Knook. "Yet paradoxically, many will entrust the sale of their most valuable asset to the first agent they meet."
For those considering selling, understanding their property’s potential listing price from multiple professional perspectives provides crucial context for this decision. The difference between an accurate listing price estimate and an overly optimistic one can mean months of frustration in today’s slower market.
"The current environment punishes pricing mistakes much more severely than during the seller's market of previous years," notes Knook. "Overpriced listings can sit for months, often selling for less than if priced correctly. Sellers may also miss out on their dream home while stuck with an extended listing, leading to a painful double loss."
What you discover when you compare multiple agents
One advantage of seeing multiple agent information packages side-by-side is spotting patterns. Often, you'll notice three or four agents suggesting similar price ranges backed by comparable data, while one might come in with a suspiciously high estimate.
These patterns help you identify which agents have really done their homework on your property versus those who might be offering overly optimistic numbers just to win your listing. Better yet, this knowledge transforms you from a nervous, uninformed seller into a confident client who knows exactly what questions to ask.
Recommendations from friends and family can be valuable starting points, but one agent’s network and expertise that worked perfectly for your neighbour’s downtown condo might not get results for your family home in Lynn Valley,” explains Knook. “The agent’s communication style, marketing approach and area expertise should align with your specific property and needs, not just their general reputation. Trust recommendations, but verify they’re right for your particular situation.”
In this environment of declining sales and increasing inventory, having access to multiple professional strategies allows homeowners to make more informed decisions without any commitment pressure.
How it all works
The best part? AgentMarket is completely free for homeowners and buyers. The platform generates revenue solely through membership fees from their network of pre-approved agents who meet strict quality standards. Unlike traditional models, they never sell your contact information or take commission splits, eliminating conflicts of interest. AgentMarket facilitates information exchange only and no agency relationship is created between homeowners and agents until they choose to connect directly outside the platform.
"AgentMarket is designed for confident real estate agents who know they excel in their field and are willing to compete transparently because they trust their proven track record will win clients over when given the opportunity to showcase their value," explains Knook.
As mortgage renewal season ramps up and market uncertainty continues, having this transparent approach to agent selection has never been more valuable for navigating one of life’s most significant financial decisions.
To get your first 5 FREE information packages, visit AgentMarket.ca or email: [email protected]
