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Visit this Vancouver Island destination before it’s discovered by the masses

Break away from the more conventional B.C. destinations and enter for a chance to win an epic escape to the quiet and cozy Ucluelet, B.C. valued at over $1200
Don’t miss your chance to experience the best of the West Coast in Ucluelet, B.C.

For locals who live, work and play here every day, it’s easy to forget that we live in one of the most stunning natural environments in the world and that people venture from across the globe to witness the wonders of the West Coast in all its glory.

After all, they don’t call it beautiful British Columbia for nothing! 

Still, while the heavy hitters like Vancouver, Whistler, Victoria and Tofino receive a lot of traffic, countless other destinations boast just as much beauty without the hefty price tags. 

One such locale is the lovely Ucluelet on Vancouver Island. 

Visiting this desirable destination is the ideal chance to discover how, sometimes, the smallest communities can have the biggest hearts, and find the answer as to why you haven’t found anywhere else nearly as perfect as Ucluelet in your wildest dreams – until now.

Beyond the beauty of B.C.

Aside from its obvious natural beauty, Ucluelet offers much more than meets the eye. Photo via: Tourism Ucluelet.

Of course, being situated along the pristine shores of the Pacific Ocean, Ucluelet possesses a spectacular yet rugged beauty. With a radiant yet rocky coastline and fantasy-novel-level forests, the region offers untamed and unparalleled natural wonders that embody the spirit of adventure. 

However, it’s so much more than just another pretty face. 

The name Ucluelet comes from Yuułuʔił, which means “people of the safe harbour” in the Indigenous Nuu-chah-nulth language and is the homeland of the Yuułuʔiłʔatḥ First Nations, who have inhabited the region for over 4,300 years. With a traditional and rich culture whose depths run just as deep as its wild and unbridled beauty, the region offers a refreshing authenticity that can only come from a small community. 

That said, locals actively invite visitors to immerse themselves in the countless outdoor activities available, such as kayaking, hiking, fishing and wildlife tours. However, to get a real feel for Ucluelet – or ‘Ukee’ as it has been affectionately deemed by residents – you need to be open to all it encompasses. 

The natural landscapes are one part, but what truly makes Ukee unique are the stories of those who inhabit it. From the tales of how and why they moved there to the rich Indigenous traditions and history to the businesses and passions of those who call it home, the region’s particular charm and slightly quirky feel come down to its hospitable, kind and laidback people.

The region may be small, but its appeals are mighty, offering a less busy, less commercial, and far less expensive alternative to more popular travel destinations in B.C. 

In other words, Ucluelet offers the ideal opportunity to authentically discover why the West Coast is the best coast. 

There’s much to see in Ucluelet, B.C.

Ucluelet offers a less busy, less commercial, and far less expensive alternative to more popular travel destinations in B.C. Photo via: Mike Seehagel.

Don’t let the small-town vibe fool you, while it may not be a major hub, there are still tons of activities to enjoy in Ucluelet

With local flavours as unique as the geography, the culinary scene offers innovative inspiration to please your palate. With every bite or sip, you can rest assured that all items have been prepared with care, attention, and passion. With everything from delis, bakeries and breakfast spots to food trucks, family restaurants and even a vegan café, you’ll be far from starved for choice. 

While you’re venturing out and about, don’t forget to pick up a one-of-a-kind made-in-Ucluelet souvenir. Browse a selection of handcrafted soaps, dishwares, teas, and unique art to bring back and enjoy a piece of Ukee in your own home. 

With so much to see and do, it won’t take long for you to fall in love with the coastal culture of Ucluelet. 

Learn more and plan your visit today at