Hundreds of people petitioned using the hashtag and A&W finally responded with this tweet:
Hey @AWCanada, where's the Beil? #wherehasryanbeen pic.twitter.com/4d752wBuCd— Bob Kronbauer (@BobKronbauer) March 6, 2015
Then they scrambled to film this funny web clip:
Apparently #wherehasryanbeen is a thing. Good question. That's a very good question. #WHEREHASRYANBEEN? pic.twitter.com/CHO8ifiShb— A&W Canada (@AWCanada) March 6, 2015
Hyper-aware of viral campaigns, I reached out to Ryan and asked if all of this was planned in cahoots with the fast food chain. He told me that it was all his doing, and that after it went viral the company "bowed to the pressure" and that they might collaborate again in the future. A&W gets it. I'm gonna go get a burger now.
Like everyone else, we've been wondering #WhereHasRyanBeen? Today, we made contact. Where do you think he’s been? https://t.co/j74XFajQV8— A&W Canada (@AWCanada) March 10, 2015