Rocker Gene Simmons of KISS fame last year agreed to take on a role with Vancouver-based Invictus MD Strategies Corp. to assist in marketing and to be a spokesperson. The firm has diverse operations and backs several licensed cannabis producers.
Last week, the company announced he has abdicated his position as the company’s chief evangelist officer.
“It has been a pleasure to work with Gene. He has been a valuable asset to the company,” said Trevor Dixon, president and CEO of Invictus, in a news release. “Gene has pledged his ongoing support of the company, its leadership and its new direction.”
Simmons continues to be a shareholder in Invictus.
“I have enjoyed my time with Invictus,” said Simmons. “I remain a big fan!”
Canopy Growth Corp. last year announced a partnership deal with Invictus MD Strategies Corp. that sees an Invictus subsidiary supplying product for a Canopy online store, a deal that “brings high quality cannabis grown by a diverse set of producers.”
Canopy Growth has partnered with SunSelect Produce, which has a 1.7-million-square-foot East Delta greenhouse, creating a venture called B.C. Tweed. The Hornby Drive facility has converted to cannabis, becoming the world's largest legal marijuana growhouse. The SunSelect partnership also has 1.3 million square feet of greenhouse space in Langley.
Meanwhile, rapper Snoop Dogg also has a Delta cannabis connection. The rapper through his co-founded venture capital firm Casa Verde Capital invests in the cannabis industry, having a partnership deal with Tweed Inc., parent company Canopy Growth. That deal gives the Ontario-based marijuana producer, already the largest supplier of legal medical marijuana in Canada, exclusive rights to use certain content and brands owned by Snoop Dogg.
Canopy Growth Corp. earlier this year also announced it signed a deal that will have TV personality Martha Stewart join the company in an advisory role, helping develop a new line of pot-related products.